Charlton Athletic Case Study

PROFESSIONAL CHAMPIONSHIP FOOTBALL CLUB

After being promoted to the Championship League at the end of the 2018/19 football season, Charlton Athletic, invested in a new gym to help strengthen their performance.

Charlton invested in new Activ rubber flooring, adding their logo and personalised floor markings, enhancing the club’s professional identity adding to the premium aesthetic of their overall gym. Two years prior to the upgrade, Charlton also invested their own range of custom branded dumbbells, and a huge array of functional equipment from kettlebells, discs, Plyoboxes and rigs.

The dynamic target, as part of the bespoke floor design, enables the players to perform variations of the Y-Balance and Star Excursion exercises while making use of the ‘clock-face’ which allows multiple movements to be performed around each player individual focus.

The club logo is integrated seamlessly into the flooring to contribute to the professional environment in which Charlton FC train.

WHAT DO CHARLTON ATHLETIC HAVE TO SAY ABOUT JORDAN?

"We have maintained a relationship with Jordan ever since the main gym re-fit a few seasons ago and their large choice of equipment, coupled with the benefit of club customisation, meant that we were able to use them again with minimal disruption. The team are always on hand for advice and ideas to help improve the space and range of equipment we have and the service from ordering right through to delivery is always seamless."