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Collaboration set to speed up on-track performance with King’s Lynn Tru Plant Stars 

Jordan are excited to announce a new unique brand partnership deal with the King’s Lynn Tru Plant Stars Premiership Speedway Club. We'll be supporting the Stars as they take their speedway rider performance research to a new level.

“We are delighted to be working with Jordan especially given their previous work with Williams F1 and it is great that they are also a local company".

Zak Pitt, Managing Director of Jordan, said ‘We have recently been working with many elite racing teams, including Williams F1, helping to support their performance. In this unique Speedway collaboration, we’ll see the exciting transition to on-track performance, and the results will certainly show the value that Strength and Conditioning has on the sport of Speedway.

Robin Brundle, former British auto racing driver and co-promoter of the King’s Lynn Stars has lead on this sports science research initiative "There is little or no physical performance research around the demands placed on the body of a speedway rider. Using knowledge gained from a lifetime in top-flight motorsport, we have developed a 360-degree research & development programme.”

The University of East Anglia (UEA) School of Health Sciences currently partner with speedway to deliver their 2018 Master degree in Physiotherapy. The degree course will primarily focus on skeletal and muscular trauma with the associated recovery programmes. Research so far has already led to a unique training concept utilizing functional movement, in a track side setting.
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Beat Theory – a new concept in fitness franchising

Beat Theory Fitness, the high intensity training concept, that was launched in Glasgow by ex-professional footballer Riccardo Scala in 2016 is celebrating the launch of its first English club this month in Waltham Abbey, Essex.

Jordan fitness have worked closely with the head office and franchisee in the development of the new site as an exclusive supplier of functional fitness equipment and are continuing to develop the partnership, in line with plans to open further sites in the North of England.

Beat Theory combines high intensity workouts with heart rate monitoring, to ensure that clients are getting the best results in the fastest time possible, without compromise and it’s a concept, that is proving highly popular amongst its highly energised group of followers.

Paul Ferreira, Head of UK Direct Sales said ‘We are delighted to have been chosen as an exclusive supplier of free weights and other functional kit, to assist Beat Theory Fitness, in their expansion across the UK. There is a natural synergy, between our brands in terms of our innovative approach to product design and implementation and we look forward to working closely together throughout 2018 and beyond’.

Riccardo Scala said ‘The concept of our franchise model is highly unique and as such, we have chosen suppliers who can meet our needs with flexibility, providing equipment that is durable and innovative for our customer base. Jordan are market leaders in functional fitness equipment design and manufacture and can provide custom branding and bespoke colour, which provides added value and brand reinforcement for our franchisees if required’.



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Case Study – PowerWave at Anytime Fitness

Since the start of the approved supplier relationship with Anytime Fitness in January 2012, Jordan has provided over 50 new UK clubs with equipment, with custom branded Free Weights, Functional Equipment and Studio Items, being a core part of the offering.

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Jordan Fitness & énergie - Stronger together through to 2019

Energie Group

Énergie Fitness, the new brand name incorporating Fit4less and énergie Fitness Clubs have announced an extension to their exclusive partnership arrangement with functional fitness specialists Jordan Fitness, to supply their growing number of fitness franchise operations across the UK.

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