Elevate, the centre for everything in fitness excellence, returns to London Excel 12-13 June and we want to see you there!

Come and find us on stand D15 and let us show you all the new products we've been working on to get...

FIBO 2024

You are invited to join us at FIBO 2024, 11-14 April, for a gym experience like no other. Come and immerse yourself in our creative gym obsessed brain, and enjoy our strength & fitness exhibits while also taking part if you wish in our creative sessions.

You will...


Come and join us this year at one of our events, we'd love to have you come and visit! We'll be able to share much more details soon but for now here are all the links for you to book your ticket and find out more about the event. You...

Dumbbell Buying Guide

Struggling to decide which dumbbells are best for you or your gym?

Choosing the right dumbbells for your gym is crucial for an effective and fun workout. Ensuring a good weight range is available for selection supports gradual progression in training; preventing injuries and supporting safe muscle development. Equally...


ATHLETE ANNOUNCEMENT: We are privileged to announce our renewed sponsorship with a fighter who dedicates himself to his training, putting his heart into every punch, is devoted to the sport and his fans and someone who we are sure is destined to be fighting for a world title in...

JORDAN X Brighton Fitness Festival

We had a crazy good time at Brighton Fitness Festival last week, bringing our JORDAN Muscle Beach Gym to the South coast.

We signed up to be at Brighton Fitness Festival right back in March this year not really knowing what to expect but we are...

JORDAN X Elevate

Another year, another packed show at Elevate. We love exhibiting at this event each year as it brings all of us in the fitness community together and we get to see so many of you over the two days.

*EDIT - We've just booked to exhibit again at Elevate, 12-13 June...


Looking to work out outdoors this Summer?

If you're feeling cooped up inside, now is the time to start planning some outdoor WODs because the heatwave (🤞) will soon be upon us.

And the best thing is, nearly all of these exercises could be done without any equipment at all...

7 Reasons Why A Workout Buddy Could Be The Key To Your Success

Even if you only invite them to 50% of your workouts, we think you'll be at least 150% better off towards your workout goals, happiness, and just all round good gym feeling. Don't have a gym buddy? Look around, we're sure there will be some friendly supportive...

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