Following the success of the Eat Out to Help Out campaign, which has ultimately revived trust in the hospitality sector, we are now calling for the same support for our UK Leisure Sector.
We are proud to support the Work Out to Help Out campaign, initiated by our friends at Myzone, which aims to put pressure on the Government to step up and support the fitness industry in proving our worth, and emphasizing the vital role exercise plays in safeguarding public health and the future of our sector.
David Stalker, CEO at Myzone EMEA, is leading this vital Work Out To Help Your Health campaign….
“We know that being overweight and unfit puts people at greater risk of serious illness or death from Covid-19. This fitness industry is uniquely placed to help individuals fight the disease by improving their physical and mental health and boosting their immune system through regular physical activity.”
As a nation, the UK has shown it is ready to support British Businesses in getting back on its feet. With the support of the British government, we can transition this desire to support gyms, personal trainers and related businesses post the Covid-19 lockdown, with the added benefits of improved health and wellbeing, and reducing reliance on the NHS in the long term.
The UK’s Chief Medical Advisor, Chris Whitty, has already said:
‘‘There is no situation, there is no age and no condition where exercise is not a good thing.”
We, therefore, call upon the nation to support gyms and health clubs to regain its 10million gym memberships, which contribute a massive £5billion to our economy (2019 State of the Industry report), and ultimately support the UK's mental and physical health and wellbeing.
It’s time to #WorkOutToHelpOut
How you can help?
There are lots of things you can do as an individual to help support the Work Out to Help Out campaign:
- Sign the Government Petition and share with friends and family: https://petition.parliament.uk/petitions/332902
- Sign up to a new gym, try a new fitness class with a friend or family member, or, if you are already signed up with a gym, just keep up the good work.
- If joining a gym/having a Personal Trainer isn’t right for you, yet your ultimate goal is weight loss, take advantage of the free resources available as part of the ‘Better Health’ NHS campaign.
Are you a Gym or Personal Trainer?
This campaign offers a whole host of ideas to engage with your community. From offering membership discounts through to Free Passes and ‘Bring a Friend for Free’ there are a range of marketing tools (posters, social media posts and videos) available to support you.
Visit the Myzone Work Out to Help Out Campaign website
More about this campaign: Work Out To Help Out Your Health
Work out to build your immunity – throughout the pandemic, most countries have been encouraging people to take part in daily activity. There is good reason for this. Regular exercise can help strengthen your immune system giving you greater protection against Covid-19 as well as other infections.
Work out to lose weight – current evidence suggests that being overweight or obese, increases the risk of severe illness and death from Covid-19. One study found that for people with a BMI of 35 to 40, risk of death from Covid-19 increases by 40%. This risk increases to 90% for people with a BMI over 40, compared to those not living with obesity.
Work out to improve your mental health – the Covid-19 pandemic not only affects people’s physical health, it is also having a detrimental impact on their mental health. Lockdown restrictions, loneliness and a global recession are only set to exacerbate the problem. Physical activity is proven to boost both physical and mental health.