Jordan Fitness are excited to announce that from Friday 1st February we will undergo a phased brand refresh, bringing our identity in line with the bold and reliable reputation we currently hold as a global fitness specialist.

Our new branding embodies our improved, premium fitness product range (officially launching spring 2019) and marks a new decade of change for us as we celebrate 30 years of Jordan.


We are not reinventing Jordan Fitness, as we know our strengths lie in our sustainable business model, customer service and customisation. Instead, our new identity builds upon our history of innovation, approachability and quality care, opening the doors to the future.  


As with any leading product supplier, we will be phasing in our new brand due to the large amount of functional equipment we deliver to the industry. Many products will simply feature the new logo whilst others (including our plyoboxes, sandbag and medicine balls) will feature new designs, offering a sleeker, sophisticated and higher quality range of fitness equipment.
Transformation takes time, so please bear with us as our new logo becomes a permanent feature across our full range of products.
If you have any feedback or questions, please do not hesitate to get in contact with us at



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