One of the highlights of this year’s LIW was the Functional Fitness Zone powered by Jordan Fitness. The area wasn’t just loaded with the latest in functional training equipment but also crammed with some of the best coaches in the industry.

The Jordan Training Academy pulled some of their biggest names out of the hat, such as Stephen Aish, Rachel France and Ben Coomber, who utilised the area and equipment to put on some extremely engaging and informative sessions throughout the show. The topics covered included Biomechanics, Olympic Lifting, Mobility, NLP, HIIT Rig Training and a Q&A session with Ben Coomber in which he encouraged questions on absolutely anything!

Tracy Sollitt, whose training team from Village Hotels took full advantage of the free sessions, couldn’t speak highly enough of the education on offer, “All sessions were extremely well received and all tutors were clearly an inspiration to my coaches. I personally observed the sessions and was really impressed by how the tutors interacted with my team. They broke each element down to make them easy to understand so my team could take pearls of wisdom away with them rather than drowning them in indecipherable knowledge bombs. My team haven't stopped talking about the experience!”

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