Sorority Strength Case Study

BOUTIQUE STRENGTH STUDIO

Sorority Strength is a 'Strong Babes Club' based in West Norfolk that pride themselves in being a female-only weight training gym that focuses on positive body image and mindset.

After spending her childhood growing up in gyms, Kate from Sorority Strength decided to follow in her father's footsteps and set up her own dedicated female-only gym in late 2021, after she saw a gap in the market during her PT sessions with clients during the pandemic.

Supporting women within her West Norfolk community, she offers a unique experience with weightlifting-focused classes and Personal Training sessions for her ladies, while also giving them full access to her gym space to use at their own pleasure. The overall message of the gym is that they are an inclusive 'Strong Babes Club' that breaks all preconceptions of female fitness and weightlifting, bringing women of all ages, shapes and sizes together for their fitness journeys.

Kate brings a wealth of experience with her to her own studio after being involved in running several other gyms, deciding to choose Jordan Fitness as her main supplier after years of using and loving Jordan kit. Investing in Jordan Fitness flooring, barbells, fleck bumper plates as well as Hex Dumbbells and the all-important Glute/Ham Developer, she supports her ladies in feeling confident and strong, and brings an energy to her community we've not seen before.