BUSINESS DEVELOPMENT MANAGER
RESELLER ACCOUNT MANAGER
With a background in Professional bodybuilding, qualifications in personal training And Nutrition, and working as an operator for clubs such as anytime fitness and UFC Gyms; you could say I know a thing or two about this industry.
Hi I'm James Yates, Business Development Manager for the North at Jordan Fitness.
As a former national level competitive bodybuilder, I've earned qualifications in exercise sciences at a young age as well as becoming a Personal Trainer and Nutritional Advisor specific to weight management and sports nutrition.
Developing a career as a PT & GP referred wellbeing advisor for Nuffield Health, I trained in delivering Health MOT assessments, blood glucose & cholesterol testing and created training programs for patient referrals, while also conducting fitness testing for the RAF and Royal Navy.
I enhanced my operational skills at Nuffield and broadened my business knowledge, working for franchises such as Anytime Fitness and UFC Gyms. Finally working as a Regional Sales Manager within the medical and sports performance market specialising in body composition testing equipment before making my move to Jordan Fitness.
My personal fitness achievements and professional credentials provides me with the knowledge to understand the importance of movement and kit biomechanics, giving me the advantage to correctly advise customers on the best possible fitness solutions in line with their business model and target audience.
See some of our customer highlights below
Commercial Gym Chain - Middle East
Boutique Gym Chain - Europe
Commercial Gym Chain - UK