Jordan are delighted to have been appointed the official functional equipment supplier for a new gym concept in the heart of the City of London.

Urban Fitness opened its second site, in Chancery Lane, early in 2018, following on from the success of their Aldgate flagship gym, which was also kitted out with functional equipment from Jordan.

Zak Pitt, MD of Jordan said, “We have been working with the guys at Urban Fitness to support the growth of their brand, which aims to provide a premium gym experience at a fraction of the cost of similar London-based facilities. Jordan have supplied Dumbbells, Discs, Medicine Balls and Kettlebells in addition to other bespoke custom products, to give customers a unique experience, in line with the Urban Fitness concept to create an inspiring environment that helps every single member achieve their long term active, lifestyle goals”.

Charles Tantrum, MD of Urban Fitness said “Our relationship with Jordan goes back a long way, therefore they were the natural choice for us when creating the Urban Fitness concept. As we continue to develop our brand, to offer our customers a seamless experience, regardless of where they visit, we will look to continue to build on this, particularly given that the company has an outstanding installation and service offering, which matches our own customer service ethos”.