LIW always has a great buzz about it and this year was no exception.


Jordan Fitness is a leader in innovative functional fitness equipment and our stand had a wider range of products this year including our new Soft Plyometric Boxes, Portable Core Plate, Technique Boxes, Sprint Track and 6 Digit Interval Trainer; all of which were received with enthusiasm.




Bringing the stand to life were exciting demonstrations from our Master Trainers and professional celebrity athletes provided the magic using Jordan Fitness’ own brand equipment and the Loumet Balls, LifeLine, AlphaStrong and SAQ lines we are renowned for across the industry. Our promotional team was busy handing out Jordan Fitness drawstring goody bags containing branded water bottles, USBs, pens, vouchers and brochures to visitors and promoting the free shipping and 25% discount for online course booking.




We were very proud to have Rugby legends, James Haskell and Jason Robinson OBE, and professional boxer, Jordan Gill at LIW this year.


Jason Robinson OBE took part in our Dynamic Function HIIT training demo. James Haskell tackled the Monster Rig, the Jungle Gym, and Olympic Lifting Bars for visitors to our stand.



Undefeated boxing pro, Jordan Gill, expertly sparred with the Jordan Fitness Combat range of training gloves and our Thai pad. Jordan’s moves and technique certainly pulled the crowds in and he sparred sportingly with visitors keen to practise their Rocky moves with a boxing professional!


James, Jason and Jordan were happy to stay for pictures and sign our branded postcards for delighted visitors and tweeted their enjoyment of the day and our equipment after the show.


New to LIW this year was the Power Hour. This idea was a great success and we were full to capacity with participants keen to train on the circuit devised by our own Master Trainers and purchase equipment from us such as Loumet Balls. 



Our stand looked great and our Sales Team’s schedule was fully booked for the duration of the show, building key relationships with trade associates. Also popular with the team and trainers were enquiries about the Jordan Fitness Training Academy and new Results Based Training (RBT) programme. 



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