Jordan Fitness strengthened ties with European distributors at the recent FIBO 2012 exhibition, whilst showcasing new functional fitness products.

Experiencing rapid growth in the European market over the past 12-18 months, Jordan Fitness seized upon the opportunity to meet with distributors and launch new products in their line-up. New kit on display included the new R2 Premium Rubber Dumbbells, the stylishly redesigned Vertical Dumbbell Rack, the new style Medicine Ball Rebounder and the Jordan Fitness Oversized Medicine Balls.

Other key products from Jordan Fitness include Alpha Strong Bags, the Beaver Fit Rig and the LifeLine USA range. As awareness of those brands continues to grow across Europe, the Jordan Fitness team were on hand to demonstrate their key features to distributors.

“It was great to meet with our existing and potential new European distributors to build upon our already strong brand across Europe. We had a fantastic response to the products on our stand, with visitors keen to get hands-on and learn how to get the most from workouts. That’s what functional fitness is all about”, says Zak Pitt, Sales Director at Jordan Fitness.

Hope to see you there next year!

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