Functional fitness specialists, Jordan Fitness, were selected as Cybex’s freeweights and accessories equipment supplier for the launch of their new HQ Training area.

Cybex International UK relocated to its new headquarters in Coalville, Leicestershire, earlier on in the year, in support of the growing UK arm of the business. The new site is home to the UK sales and operations teams and includes 5,500 sq ft of office space including new training facilities and specially built training room, 5,500 sq ft of expandable warehouse storage space plus 3,000 sq ft dedicated to spare parts storage.

Jordan Fitness have a longstanding relationship with Cybex, with Jordan being their preferred supplier of Free Weights and Functional Equipment and naturally the new showroom features a large amount of Jordan equipment.

Training Academy Manager, Mark Laws, visited the showroom when it first launched to demonstrate a wide range of Jordan products including Dumbells, Medicine Balls, Kettlebells, Olympic Bar and Plates, Power Bands, Battle Ropes, Lifting Chains, Sandbags and Punch Bags to the Cybex guests.The onsite gym is used day-to-day by Cybex staff and as a showcase site for the manufacturer’s premium fitness equipment.

Jordan Fitness has supplied the Functional Fitness area at Cybex HQ with a wide range of functional fitness equipment, including rubber flooring, battle ropes, lifting chains, spots matts, Olympic discs, sandbag pro’s, medicine ball sets, and a range of kettlebells, dumbbells and racks.

As well as showcasing their wide range of functional fitness equipment, Jordan Fitness will be regularly hosting certifications and workshops at the Midlands venue for their highly regarded Jordan Training Academy. Mark Laws said, “I am delighted to have such a brilliant venue to host our courses. This opens up huge potential for us to educate fitness professionals throughout the entire Midlands region and establishes the relationship between Jordan Fitness and Cybex as one of the most dominant partnerships in the industry”.


Rob Thurston, commercial director for Cybex International UK, confirms:

“Not only does our new facility allow us to better serve our clients by bringing the management of our customer service, operations and sales teams all under one roof, we can also showcase our equipment – and that of our preferred suppliers - onsite, in a fully working gym environment; the dedicated functional training studio provided by Jordan is a fantastic addition to our facility.

We’ve worked closely with Jordan Fitness for many years and we have a fantastic relationship with the sales and training academy teams; Jordan’s range and quality of its products make them our go-to supplier for functional training equipment and our partnership allows us to deliver a complete training solution for our clients.”

For information on education provided by the Jordan Training Academy and Functional Fitness equipment please visit: 

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