You Were All Incredible!

FIBO 2025 was everything we hoped it would be and then some. From the moment the doors opened, we were blown away by the energy, passion, and genuine hunger for innovation in fitness. See some photos and video below!

It was amazing to catch up with so many of our existing customers and industry partners, and to meet countless new faces from around the world. The conversations we had were inspiring; from gym owners looking to upgrade their spaces, to trainers excited to test out our latest kit, to fellow fitness brands sharing ideas and insights.

A huge highlight for us was the feedback on our new custom lifting platforms SEE MORE HERE. We knew they’d be a hit, but the response exceeded all our expectations. Seeing people engage with our latest product innovations in real time, getting hands-on and offering direct feedback is what events like FIBO are all about for us.

One of the biggest talking points at our stand this year was the launch of several new additions to our strength range — headlined by our brand-new Standing Hip Thrust -CHECK IT OUR HERE. This commercial-grade, plate-loaded machine was a hit with gym owners and personal trainers alike, offering a more efficient and comfortable alternative to traditional hip thrusts. Built in the UK with premium materials and packed with smart features like adjustable rollers, anti-slip footplates, and integrated band pegs, it's designed for both performance and versatility.

We also managed to sneak away from the stand just long enough to soak up some of the HYROX action. WOW! The level of competition (and sweat) was next-level, and it reminded us exactly why we do what we do: to support and elevate performance at every level.

Of course, no FIBO week is complete without a visit (or several) to Papa Joe’s... if you know, you know. 🍻 #iykyk

It’s a long week, full-on in the best way, and we’re already counting down to FIBO 2026. Thank you to everyone who stopped by the stand, asked questions, gave feedback, or just shared in the buzz. You made it unforgettable.

Until next year - keep lifting, keep learning, and keep pushing your training boundaries.

Team JORDAN 💪