Jordan Fitness is celebrating the opening of Anytime Fitness’ latest facility, right on the doorstep of the headquarters in King’s Lynn, Norfolk.

Since the start of the approved supplier relationship with Anytime Fitness in January 2012, Jordan has provided over 50 new UK clubs with equipment, with custom branded Free Weights, Functional Equipment and Studio Items, being a core part of the offering.

Paul Ferreira, Head of Direct Sales for Jordan said, “Developing long term brand partnerships is an integral part of the way we work at Jordan and we have been delighted to have been instrumental in helping such a great fitness brand to develop its presence on a national scale over the last 5 years.

“Our custom branded products help the franchise owners to deliver the Anytime Fitness Brand promise, with quality functional equipment, which is designed and developed with over 30 years of industry knowledge, meeting the ever-changing needs of members.

“Anytime Fitness delivers its concept to an estimated 3 million users in more than 30 countries worldwide and we look forward to continuing to develop our relationship with the company further as it continues the growth of the business across the UK. 

Stuart Broster, UK CEO, Anytime Fitness says, “We have a long and successful working relationship with Jordan Fitness that we look forward to continuing.

“The company’s strength building equipment is an integral part of our ambitions business plan to become the UK’s leading health club provider.”